Even if you don’t take a personal interest in social media, it is important to make it a priority for your business. People are talking on social media, and if you aren’t a part of the conversation, your competition certainly will be a part of it.

It all depends on the target consumer. We determine who is being targeted, then take a look at what types of social media those people spend the most time using. It also depends on your business and what you are offering. For example, Pinterest would be essential for most food brands since it is used as a search engine to find recipes. We usually recommend that our clients focus on only 2-3 platforms so that enough resources are allocated to make an impact on those channels to motivate engagement among the audience.

We start with a complete audit of your current social media platforms, an evaluation of your competitor’s social presence, and social media activity among other industry leaders throughout the country. We research what types of content the target audience engages with and how they respond. From there, a plan is created that specifies which types of content should be posted and how often, and a content calendar is created that supports the plan. We also pay close attention to what the social media platforms want to serve in their algorithms. When Instagram rolls out a new feature, they often reward accounts that use these new features by serving the content more aggressively. 

A boosted Facebook post is a social media ad; however, because it is not typically created in Facebook Ads Manager it doesn’t have all of the customizations available when determining how it will be served. When we buy social media ads for our clients, we use those customizations to be sure that we are serving your ads to the right audience, with the features that will motivate the action that we want them to take in response to your ads.